One Two Ski: Uncharted Entrepreneurs in Park City

After seeing miserable motorists stranded in a snow storm in Colorado, Christian Schauf conceived the idea for a 72-hour survival kit for use in every unexpected situation from earthquake, to flood, to power outage, to blizzard. He came up with the SEVENTY2TM Survival System and with that product the Uncharted Supply Company was born. Expert-tested, the survival kit comes with 35 high quality survival tools including fire starters, water filtration system, First Aid items, calorie-dense rations and navigation tools.

The company is now run by a Park City-based team of adventurers and philanthropists intent on turning worst case scenarios into happy endings. Other products on their site include the 24SEVEN, a more everyday modular backpack with its own space-saving survival kit.

So, why Park City? “I wanted to live in the mountains and with a direct to consumer brand we could go anywhere with it,” Schauf recounts. “With Salt Lake, the airport and all the amenities that a big city brings, Park City operates at a level few small mountain towns can. There's a great network of entrepreneurs, and a town full of ambitious people.”

The outdoorsy culture of the local community feeds into the company’s research and product development. “Our products are designed to help anyone navigate unforeseen situations. And nobody is more resourceful and knowledgeable than the mountain town folks,” says Schauf. “That's a big part of our DNA - the experience that only comes from living it day in and day out, and we leverage this in the creation of all that we do.” Using a direct-to-consumer business model, the SEVENTY2TM has sold in over 150 countries so far. “Our audience tends to trend male and urban, but at the same time, we've sold to our local and national emergency response teams, police force, CIA, FBI,” Schauf explains. Locally, the kits are being snapped up as emergency equipment for the car or for adventurous expeditions.

Snowboarder sending it at Park City Mountain

With plans to expand to retail later this year, the Uncharted crew is always on the lookout for new stories, collaborations, and ideas for innovative ways to present their products to the public. You might have seen their Facebook and Google ads which have been their main means of advertising to date.

Snow day at Park City Mountain By Jessie Van Der Linden

Team building revolves around wintersports and al fresco experiences: “Everyone at Uncharted is an outdoor enthusiast. From ski touring to snowmobiles to mountain bikes to fly fishing to mountain climbing, it is a big part of our culture and informs everything we do,” explains Schauf. “We have a powder day rule at the office and make sure we don't miss the real reason we're living here when conditions are prime!” Park City is ideal for all of these pursuits with its four-season sporting appeal: “Park city is awesome. A perfect day depends on the season, but between mountain biking crest trail, ski touring around guardsman pass, fly fishing the Weber or snowmobiling up in the Uintas, you can't go wrong.”