|Sam McEwen (left) and Max Flowerday (right) from 93 North Skis|
It may not quite be what Dani Flowerday had in mind when she sent her son Max off to Queens seven years ago. But having grown up spending holidays at Windermere, near Panorama, and skiing weekends at Lake Louise, it isn't all that unlikely. After all, Dani herself just graduated as a Level 2 CSIA ski instructor at Banff Mt Norquay this season. "Ever since Max started skiing at age 3, he's had undying enthusiasm for the sport," says Dani. "I have to admit I was skeptical about their business at first but I'm proud of how Max and Sam have worked tirelessly to apply their mechanical engineering abilities and love of skiing to create a beautiful ski. Max and Sam have found a way to follow their passion for skiing and hopefully share it with the world."
|Sam McEwen about to jump into the shark tank at Bow Summit - Courtesy of 93 North|
|Tackling the terrain at Chatter Creek on 93 North Andromedas |
- Courtesy of 93 North
|Three Sisters Mountains: the inspirational backdrop to Canmore|
|Putting in tracks at Lake Louise (Courtesy of Lake Louise Ski Resort)|
They are hoping to break into the buoyant Banff market too, perhaps with a future demo day at Sunshine Village: “The 93 North Andromeda is designed to perform well on steep off-piste terrain such as Horto’s Revenge found off of the Tee Pee Town chair,” says Sam.
|Nerd Nite at Canmore Brewing Co - you can find out about the next event|
|Putting the Andromedas through their paces at Fernie Alpine Resort - Courtesy of 93 North|
|Topsheets for 93 North skis, designed by Emily Beaudoin|
|93 North Andromeda skis at the Wapta Icefield - Courtesy of 93 North|
|Wild Bison designed by Emily Beaudoin for Prior, Whistler|
"My art is inspired by the mountains and the wildlife that call them home, so it was easy for me to come up with the ram and owl designs," she says. "I do all of the art by hand, and then combine the separate elements in Photoshop to create the topsheets." Emily has recently designed a logo for the London Bicycle Cafe opening in Toronto this summer. For 93 North, she is already on board for their next batch of skis: "We've just started talking about a third design for their backcountry skis, which will be tested by a few ski guides next year and then sold publicly the following season. I'm thinking of doing something involving an iceberg, but I haven't quite developed the idea fully yet. "
This season's skis, available in lengths 175cm and 184cm, cost CAN$795 without bindings and the lads are looking to partner with a ski shop in the future to facilitate that part of the procedure.
|Max Flowerday at work - Courtesy of 93 North|
Next season will see the launch of the 166cm version - possibly the perfect ski for instructor mom, Dani: "I decided that I'm going to wait until next year to try Max's skis because the 175's are really too long for me. Next year they'll have a shorter version of the Andromeda which will be perfect for me - and they'll have a great top sheet design which I love." I'll definitely be trying them out too! If you're in the Banff Lake Louise area at the moment, you have one last chance to try them out this season at Lake Louise on Saturday (April 29).
|Boy joy at Revelstoke Demo Day - Courtesy of 93 North|
Address: 93 North Skis Ltd, 111 Bow Meadows Crescent, Canmore, Alberta, Canada
Phone: (403) 512-0244
|Burstall Pass Kananaskis - Courtesy of 93 North|