Thursday, October 12, 2017

Winter Welcome

Mt Bachelor, Oregon Sept 23
Temporary Terrain Park at Mt Bachelor
There's no better news in the Fall than ski resort openings! 

First teaser in North America this year was Mt Bachelor, Oregon which launched temporarily on September 23, following a 12-inch snowfall.  

A walk-up terrain park was set up in the base area as well as scenic snow-viewing chairlift rides.

Getting Palmer Express ready for opening on Oct 8 at Timberline Ski Area
First to open for early season weekend skiing was Timberline Lodge & Ski Area, Mt Hood, Oregon on Oct 8. The Palmer Express was their first lift to open, providing terrain for advanced skiing/riding only. Typically Timberline, near the top of the Mt Hood volcano, opens in early November until Labor Day. 

With 1425 acres, 41 trails and nine lifts, the resort boasts the longest vertical in the Pacific Northwest - 3,690 ft down to base from the top of the Palmer chair. A passenger snowcat expands the resort further for advanced and expert skiers. Marketing manager, Emily Stoller-Smith is anticipating great skiing this weekend: "On the heels of two feet of snowfall, it's going to be a bluebird weekend!"

October Snowmaking at A-Basin
Next in line is Arapahoe Basin, Colorado which opens tomorrow (Oct 13) with the Black Mountain Express lift accessing the intermediate terrain on High Noon Trail. Only one run, maybe, but the beginning of a six-month season of downhill delights. A-Basin is often among the first ski areas to open in North America and also keeps open longer than most. As weather permits, mountain operations will continue to make snow with the goal of opening additional terrain. “Mother Nature has been kind to the Basin,” said Alan Henceroth, Arapahoe Basin Chief Operating Officer. “It’s exciting to kick off the ski season earlier than usual, and welcome winter back to Colorado.” 
A-Basin Oct 4 2017
Looking for Linda:
Anyone called Linda reading this? Leading British ski tour operator Inghams is looking for guests called Linda to fill their new winter chalet - called Chalet Linda - in the Austrian resort of Kitzbühel. A special discount of £125 per person is on offer if Lindas book their ski holiday before Thursday 30 Nov. For more info, visit or follow @InghamsSki. It'll be amusing to find out how many Lindas actually take up this offer and how much confusion it causes in the chalet when everyone answers to the same name!

Marketing for Tourism, Hospitality and Events

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events, by Louise and Simon Hudson, highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services.
Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. 'Lessons from a Marketing Guru' feature personal insights from real world practitioners, and 'Digital Spotlights' highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over.
These features are further enhanced by 'Marketing in Action' case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include:
  • Spiritual Tourism in Tamil Nadu, India
  • Social media listening at Marriott’s headquarters in Hong Kong
  • The Deer Hunt Festival in Winneba, Ghana
  • Music-themed hotels in Prague, Amsterdam, Berlin and Mexico
  • The promotion of Hawaii through film and television
  • Dark Tourism in Vietnam
The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come vividly to life.
Tourism Industry Excellence:

Discount of 15% for direct orders via - simply enter the code CUSTSERV17 at checkout (valid until 12 Nov 2017).

October 2017; ISBN: 9781911396468 Paperback; 304 pgs; Price: £34.99 €45.00 USD$55.00
A fully revised and updated new edition of this bestselling, unique text that explains not only the theory behind the importance of customer service, but also acts as a guidebook for industry practitioners. New material covers issues such as:
·  The impact of the sharing economy and how hotels can compete;
·  Virtual Reality and use of robots;
·  New demographic and cultural shifts;
·  New market trends - including emerging markets and the luxury family market.
Sample files of all chapters are available. See sample pages here.

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