|Mt Bachelor, Oregon Sept 23|
|Temporary Terrain Park at Mt Bachelor|
First teaser in North America this year was Mt Bachelor, Oregon which launched temporarily on September 23, following a 12-inch snowfall.
A walk-up terrain park was set up in the base area as well as scenic snow-viewing chairlift rides.
|Getting Palmer Express ready for opening on Oct 8 at Timberline Ski Area|
With 1425 acres, 41 trails and nine lifts, the resort boasts the longest vertical in the Pacific Northwest - 3,690 ft down to base from the top of the Palmer chair. A passenger snowcat expands the resort further for advanced and expert skiers. Marketing manager, Emily Stoller-Smith is anticipating great skiing this weekend: "On the heels of two feet of snowfall, it's going to be a bluebird weekend!"
|October Snowmaking at A-Basin|
|A-Basin Oct 4 2017|
Anyone called Linda reading this? Leading British ski tour operator Inghams is looking for guests called Linda to fill their new winter chalet - called Chalet Linda - in the Austrian resort of Kitzbühel. A special discount of £125 per person is on offer if Lindas book their ski holiday before Thursday 30 Nov. For more info, visit www.inghams.co.uk/ski-holidays/ski-resorts/austria/kitzbuehel-alps/kitzbuhel/chalet-linda or follow @InghamsSki. It'll be amusing to find out how many Lindas actually take up this offer and how much confusion it causes in the chalet when everyone answers to the same name!
Marketing for Tourism, Hospitality and Events
Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events, by Louise and Simon Hudson, highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services.
Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. 'Lessons from a Marketing Guru' feature personal insights from real world practitioners, and 'Digital Spotlights' highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over.
These features are further enhanced by 'Marketing in Action' case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include:
- Spiritual Tourism in Tamil Nadu, India
- Social media listening at Marriott’s headquarters in Hong Kong
- The Deer Hunt Festival in Winneba, Ghana
- Music-themed hotels in Prague, Amsterdam, Berlin and Mexico
- The promotion of Hawaii through film and television
- Dark Tourism in Vietnam
The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come vividly to life.Tourism Industry Excellence:
Customer Service for Hospitality and Tourism 2nd edition
By Simon Hudson and Louise Hudson
By Simon Hudson and Louise Hudson
Discount of 15% for direct orders via www.goodfellowpublishers.com - simply enter the code CUSTSERV17 at checkout (valid until 12 Nov 2017).
October 2017; ISBN: 9781911396468 Paperback; 304 pgs; Price: £34.99 €45.00 USD$55.00
A fully revised and updated new edition of this bestselling, unique text that explains not only the theory behind the importance of customer service, but also acts as a guidebook for industry practitioners. New material covers issues such as:
· The impact of the sharing economy and how hotels can compete;
· Virtual Reality and use of robots;
· New demographic and cultural shifts;
· New market trends - including emerging markets and the luxury family market.
Sample files of all chapters are available. See sample pages here.